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UK's trusted UI/UX design & development partner

UI/UX Design & Development That Turns Users Into Customers

From user research and wireframes to polished interfaces and scalable design systems — we design and build UI/UX experiences that make your UK product easier to use, faster to ship, and built to convert.

User Research UI Design Design Systems
50+Experts
50+Global Brands
Since 2019Delivering excellence

Trusted by startups & growing enterprises worldwide

what we build

UI/UX Services We Deliver

Every product has different users, workflows, and business goals. Instead of forcing a template onto your product, we design UI/UX around the way your users actually work and the outcomes your business needs.

UX research and strategy icon

UX Research & Strategy

  • User interviews & surveys
  • Journey mapping
  • Competitive & heuristic analysis
  • Information architecture
  • Product strategy alignment
UI design for web and mobile icon

UI Design for Web & Mobile

  • Responsive web interfaces
  • iOS & Android app design
  • Visual design & typography
  • Micro-interactions
  • Dark mode & theming
Design systems and component libraries icon

Design Systems & Component Libraries

  • Reusable component libraries
  • Design tokens
  • Documented states & variants
  • Brand-consistent styling
  • Faster future feature builds
Usability testing icon

Usability Testing

  • Moderated & unmoderated sessions
  • Prototype testing
  • Friction & drop-off analysis
  • A/B test recommendations
  • Actionable findings reports
Product redesign and modernisation icon

Product Redesign & Modernisation

  • Legacy UI audits
  • Conversion-focused redesigns
  • Design debt clean-up
  • Incremental migration plans
  • Stakeholder-friendly rollout
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Prototyping & Wireframing

  • Low- & high-fidelity wireframes
  • Clickable prototypes
  • Rapid concept validation
  • Investor & stakeholder demos
  • Motion & interaction previews

Accessibility & Inclusive Design

  • WCAG-aligned design
  • Colour contrast & readability
  • Keyboard & screen-reader support
  • Focus states & semantic structure
  • Audit-ready documentation

Have a product that needs a redesign?

We design UI/UX tailored to your users, your platform, and your business goals.

Let's Talk
Lorekeeper AI storytelling app interface
Featured Case Study Our Work

Lorekeeper

An AI-powered storytelling app where design had to make complex, multimedia content creation feel simple, personal, and easy to navigate for families.

  • Intuitive chapter & book creation flows
  • Character-based playlists & personalisation
  • Interfaces for text, audio & video content
  • Collaborative, multi-user editing UX
  • Age-appropriate, accessible content design
  • Web & mobile app interfaces
View Case Study

More Than Pretty Screens

Good UI/UX connects user research, structure, interaction, and consistency into one experience that is easy to use, easy to trust, and easy to maintain as your product grows.

User Research & Insight

We ground design decisions in real user behaviour, not assumptions, so what we ship actually solves the problem your users have.

  • Interviews & behavioural data
  • Persona & journey mapping

Information Architecture

We structure content and navigation so users find what they need quickly, without unnecessary clicks, confusion, or dead ends.

  • Clear navigation & hierarchy
  • Content & flow mapping

Interaction & Motion Design

We use purposeful animation and interaction detail to guide attention, confirm actions, and make the product feel responsive and polished.

  • Purposeful micro-interactions
  • Prototype-tested motion

Design Systems & Consistency

We build reusable components and documented patterns so your product stays visually consistent as new features and teams get added.

  • Tokens, states & variants
  • Faster future design work

Accessibility

We design with WCAG guidance in mind from the start, so your product works for more people and holds up under an accessibility audit.

  • Contrast & readable typography
  • Keyboard & screen-reader friendly

Usability Testing & Validation

We validate design decisions with real users before development, so you spend engineering time building the right thing the first time.

  • Prototype-based testing
  • Friction & drop-off tracking

Our UI/UX Design Process

Discovery & User Research

We understand your users, business goals, and constraints before any screen gets designed.

Information Architecture

We map flows, content, and navigation so the product structure makes sense to real users.

UI Design & Prototyping

We design high-fidelity screens and interactive prototypes ready for stakeholder review.

Usability Testing

We test designs with real users and refine based on where they hesitate or get stuck.

Design Handoff & Dev Support

We deliver documented components and specs, and stay available during implementation.

Iterate & Improve

We track how the design performs post-launch and keep refining based on real usage.

Why Choose Expertinasia for UI/UX Design & Development?

01

Design + Product Thinking Combined

We don't just design screens. We think about user flows, business goals, and technical feasibility together, so what we design is actually buildable and worth building.

02

Research-Backed Decisions

Our design choices are informed by user research and usability testing, not personal preference, so you can defend design decisions with evidence.

03

Full Design + Engineering Team Under One Roof

Work with UX researchers, UI designers, frontend developers, backend engineers, and QA engineers who can carry a design all the way to a shipped product.

04

Scalable Design Systems

We build component libraries and design tokens so your product stays consistent and your team can ship new features faster without redesigning from scratch.

05

Modern Design Tooling

We work in Figma and Adobe XD, prototype with real interaction detail, and use motion tools like Lottie to make handoff clear for engineering teams.

06

Flexible Engagement Models

Start with a single redesign, a full design system, or a dedicated design and engineering team — we scale with your roadmap.

Design & Prototyping Tools We Use

Adobe XDAdobe XD
Figma
Sketch
LottieLottie
React.jsReact.js
FlutterFlutter

Who We Design UI/UX For

Startups SaaS Companies E-commerce Brands Enterprises Redesigning Legacy UI Consumer Apps Fintech & Healthtech Products Marketing Teams Product Managers

Frequently Asked Questions

Cost depends on the number of screens, platforms, research depth, and whether a full design system is needed. We recommend a short discovery call to scope the work and give you an accurate estimate before any design starts.

A focused redesign or new product flow typically takes a few weeks, while a full design system with multiple product areas can take a couple of months. Timelines depend on scope, feedback cycles, and how much user research is involved.

UX design focuses on how a product works — user flows, information architecture, and usability. UI design focuses on how it looks — visual layout, typography, colour, and interaction detail. We deliver both together so the experience and the interface stay consistent.

Yes. We regularly design for teams that have their own engineers. We deliver handoff-ready files, documented components, and interaction specs, and we stay available during build to answer implementation questions.

Yes. Where it adds value, we build a reusable component library with tokens, states, and usage guidelines, so your team can design and ship new features faster without starting from scratch each time.

Yes. We design with WCAG guidelines in mind — colour contrast, keyboard navigation, focus states, and screen-reader-friendly structure — so your product is usable by more people and easier to defend in an accessibility audit.

We run moderated or unmoderated sessions with target users against clickable prototypes, capture friction points and drop-off moments, and translate findings into concrete design changes before development starts.

We design in Figma and Adobe XD, prototype interactions with tools like Lottie for motion, and hand off with structured specs, redlines, and component documentation your engineers can implement directly.

Build Your UI/UX With Expertinasia

Have a product that needs a redesign, a new feature that needs a clear UX, or a design system that needs to scale? Let's discuss your requirements and identify the right design and delivery approach.

No obligation. Just a conversation.